Chicken"wat nots" looks like a Biscuit ..crunches like a biscuit but not a biscuit

The Australian Dog Biscuit Company


Excuse the name...but the main ingredient in this treat is Chicken , then coconut flour , sweet potato , chia .Tapoica. 

So looks like a biscuit . Crunches like a biscuit, shaped like  a it a biscuit ? 


Who cares ! Just the first ingredient is Chicken .